Running a successful landscaping business takes more than just great work—you need a steady flow of customers. If you’re looking to grow your business and get more leads, here are some proven strategies to help you stand out from the competition.
- Create a Professional Website
In today’s digital world, potential customers search online before hiring a landscaper. If you don’t have a website, you’re missing out on business. A well-designed website should include:
- Your services (lawn care, hardscaping, tree trimming, etc.)
- High-quality photos of your past work
- Customer testimonials and reviews
- Easy ways to contact you (phone, form, online booking)
A website not only makes you look more professional but also helps you rank higher on Google so more people can find you.
- Get Listed on Google My Business
When someone searches for “landscaper near me,” you want your business to show up. Creating and optimizing your Google My Business profile ensures that your company appears in local search results. Be sure to:
- Add your contact info and website
- Post pictures of completed jobs
- Encourage happy customers to leave reviews
- Use Social Media to Showcase Your Work
People love seeing transformations, so use social media to share before-and-after photos, landscaping tips, and client testimonials. Platforms like Instagram, Facebook, and even TikTok can help you attract new customers.
- Offer Seasonal Promotions
Landscaping needs change with the seasons. Promote seasonal services like spring cleanups, summer lawn care, and fall leaf removal. Limited-time offers and discounts can encourage customers to book sooner.
- Run Local Online Ads
Google and Facebook ads let you target homeowners in your area looking for landscaping services. A small investment in online advertising can bring in high-quality leads that turn into repeat customers.
- Partner with Related Businesses
Network with local businesses like real estate agents, home improvement contractors, and garden centers. These connections can lead to valuable referrals.
- Encourage Customer Reviews
Great reviews build trust and make your business stand out. Ask happy customers to leave a review on Google, Facebook, or Yelp. You can even offer a small discount or incentive for those who do.
Ready to Grow Your Landscaping Business?
A strong online presence, starting with a great website, is key to getting more customers. If your landscaping business needs a professional website that attracts leads, we can help! Contact us today to get started.
